Jetblue Strategic Management - 785 Words

Industry Profile: Market Size: Approximately $95 billion Market growth rate: Domestic 2.9%, International 5.0% (forecasted to 2017) Stage in life cycle: mature for domestic, growth for international Number of companies in industry: 43 mainline carriers and 79 regional airlines Scope of competitive rivalry: primarily major carriers (revenue more than $1 billion). Legacy carriers developing low-cost offshoots Customers: 661 million domestic passengers. Expected growth in business customers Degree of vertical integration: mixed; some have low cost reservation systems, alliances with regional and international airlines as well as hotels. Hedged fuel costs. Sabre Holdings and Galileo International connect airlines with travel agents. No†¦show more content†¦Service – simple to use reservation system, ticketless travel, pre-flight conveniences, pre-assigned seating, leather seats and extra leg room, free DIRECTV service and complimentary snacks and ‘comfort kits’. JetBlue customer Bill of Rights Core competencies Valuable Rare Inimitable Organised to take advantage Collective knowledge base Extendable to multiple markets Competitive Implications Unique Organisational Culture †¢ †¢ †¢ †¢ †¢ †¢ SCA Customer service †¢ †¢ †¢ †¢ †¢ †¢ SCA Marketing Strategy †¢ †¢ ïÆ' » TCA Flight and Hotel packages †¢ †¢ ïÆ' » TCA Reservation system †¢ †¢ ïÆ' » TCA Cost management †¢ †¢ ïÆ' » TCA Low Price †¢ ïÆ' » CP Scale of Economy ïÆ' » CD SCA –Sustained competitive advantage TCA – Temporary competitive advantage CP – Competitive parity CD – Competitive disadvantage Strategic considerations: 1. Declining Profits == Though having began as a very profitable organisation, JetBlue has produced a financial loss for the last two years of the case study. == Growth of current liabilities. == Lacklustre profitability for shareholders 2. Response of legacy airlines == The introduction of competitive, low-cost carriers by the large legacy airlines 3. Reconstruction of its organisational culture == As the company grows its flat organisational structure will have to develop to handle the chain of command as well as continue a 4. Two kinds of airplane == While Southwest (who continue to make a profit) insist onShow MoreRelatedStrategic Management Case Analysis For Jetblue. Daniel’S:1482 Words   |  6 PagesStrategic Management Case Analysis for JetBlue Daniel’s: Introduction Founder David Neeleman, in February 1999, announced plans for a new airline under the name NewAir. In April of the same year, NewAir places an order for 75 new A320 aircraft with Airbus Industry, and leasing arrangements for another eight aircraft. This approach was in line with other domestic airlines for low-cost air travel, but he wanted it be unique in its services. These services included in-flight entertainment, such asRead MoreInformation Resource Management week 1 Essay859 Words   |  4 Pagesinformation systems. Which types of ISs can gain strategic advantage and which cannot? Why? Transaction Processing systems are merely used for recording transactions and thus are not used for gaining strategic advantage. Customer Relationship Management systems can be used to improve customer service quality, thus making it a key strategic advantage tool. Supply Chain Management systems (or Enterprise Resource Planning systems) are used to gain strategic advantage because these are involved in allRead MoreEssay on Information Technology812 Words   |  4 Pagesdiscussion of different types of information systems. Which types of ISs can gain strategic advantage and which cannot? Why? Maximizing sales and lowering costs are two strategies in information systems that help gain strategic advantage because it helps to maximize its strength and results in a competitive advantage. 3. What should an information system achieve for an organization in order to be considered a strategic information system? An information system that takes a certain amount ofRead MoreJetblue - Strategic Analysis1721 Words   |  7 PagesStrategic Analysis Of JetBlue Airways Executive Summary This report on JetBlue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost, customer conscious airline. They have formulated strategies that have enabled them to operate in a highly efficient and effective manner while realizing the importance of aligning their strategies with their environment. The report thoroughly discusses the strengths and weaknesses that the companyRead MoreStrategy As A Position For The Airline Industry2295 Words   |  10 Pagesairline industry has one of the highest barriers to entry, due to associated investment needed and high competition. For a newcomer, a unique position in relation to the competitive environment has to be established to gain foothold in the market. For JetBlue, their unique position was low-cost and high-frill offerings (Brennan Morgan, 2007). Strategy as a Perspective JetBlue’s success in the early 2000s from founder David Neeleman’s visions for a better airline. He brought a new perspective to the traditionalRead MoreStrategic Corporate Communication in Vodacom2673 Words   |  11 PagesABSTRACT Strategic Corporate Communication is communication that happens in a corporation e.g. business, company, shop or group of companies. It is about laying a plan to reach the intended objectives of the company. Let say if the company needs to make profits it should have its strategic plan to reach that goal. On the other hand, those strategic plans must involve internal and external public. Mainly Strategic Corporate Communication is supported by a detailed research plan. CorporateRead MoreDelta Airlines2336 Words   |  10 PagesSituation Synopsis: Margins in air industry have been shrinking for decades. Low Cost Carriers (LCCs) such as JetBlue and Southeast have made inroads to Delta’s Florida market which stands for 30% of Delta’s revenues. After 911 Attacks, the demand decreased. DeltaExpress, Delta’s low-cost subsidiary, is launched to respond LCCs threat but it is not as successful as it was thought it would be. Delta’s current Strategy: Delta mainline is a legacy airline and competes utilizing its low priceRead MoreCase Questions1966 Words   |  8 PagesManagement Strategy Case Questions Case 5: Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera bread trying to achieve? 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competenciesRead MoreMarketing Planning4057 Words   |  17 Pages|TERM PAPER – MARKETING PLANNING | |MKTG 6120 MARKETING MANAGEMENT | |INSTRUCTOR : ASSOCIATE PROFESSOR DR. WAN JAMALIAH WAN JUSOH | | | | | | Read MoreSOUTHWEST AIRLINES STRATEGIC MANAGEMENT CASE STUDY Essay7716 Words   |  31 PagesSTRATEGIC MANAGEMENT CASE STUDY SOUTHWEST AIRLINES SÃÅ"LEYMAN SÄ °NAN Ãâ€"ZTÃÅ"RK EBS 5103 STRATEGIC MANAGEMENT INSTRUCTOR: DR. AHMET BEÅžKESE BAHÇEÅžEHÄ °R UNIVERSITY May 2013 Contents CONTENTS ................................................................................................................................... 2 INTRODUCTION: ......................................................................................................................... 3 THE HISTORY: ..........

The Market Model And The Mass Media Industry. Information

THE MARKET MODEL AND THE MASS MEDIA INDUSTRY Information is now called â€Å"power† like money and authority. Mass media companies that exercise control over information that is transmitted to the masses are now seen as a strong force in building public opinion. As the â€Å"fourth power† in society, mass media organizations play an important role in the successful socialization of individuals into existing social life. In the recent years major changes have occurred in the mass media industry. But how can we explain these changes? Why are they occurring? How can we judge the significance of these changes? Are they generally positive or negative developments? Should we be pleased or concerned about the direction in which the mass media industry is†¦show more content†¦One of the model is the market model of media. Similarly, in the market model of mass media, the media company is conceptualized as a private company selling a product. Based on this understanding, there is no real difference between media organizations and private retail companies (such as Wal-Mart); both the retail organization and the media organization are manufacturing a product that they market to the public in hopes of making maximum profit. The market model widely uses the economic perspective of assessing success: by generating profit for owners and shareholders of the company. The consumers are the audience of the media with tastes and preferences that need to be understood and addressed. Because of the market model, the media company encourages â€Å"consumers† to enjoy themselves, view ads, and buy products. Also according to the model competition between media companies ensures that the public interest is served properly. So it is understood that information that is presented to the public by media companies i s supposed to be in the interest of the public and be popular among citizens. After understanding the model and its approach towards the media industry, we must understand the application or policy making level. The market model’s approach to the media would ensure that the market operates without regulations, so that the companies are able to serve their publicShow MoreRelatedMedia Convergence : From Mass For Networked Communication1508 Words   |  7 Pages Media convergence: From mass to networked communication Literature Review Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communicationRead MoreAnalysis Of Bio Hypermedia And The Social System Of The Nation State939 Words   |  4 Pagesbio-hypermedia already largely improve the ability of multitudes to manipulate information, and this induces people to autonomously take a part of content production and distribution. The new question is why people in this age will have the willingness to participate in this labour process. What is the source of motivation? Castells (2011) give a overview of this inherent motivation in his The power of identity: The information age: Economy, society, and culture. A series of social movement, such asRead MoreMass Media Concepts1359 Words   |  6 PagesMASS MEDIA AND SOCIETY (2) The concept of ‘mass’ The ideas of ‘mass society’ date from the 1940s but before that time, since the19th century, there have been different ideas of what ‘mass’ means. 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Most assertions of this theory are relevant for today’s mediascape, though by and large the propaganda model holds a prejudiced view of media ownershipRead MoreMedia Portrayal Of The Media938 Words   |  4 PagesTo begin, I will define the more technical terms used in the statement. The theory of â€Å"determined media† states that the media portrayal of culture is directly reflective of the real world. â€Å"Media determinism† is a theory that supports the opposite: media portrayals of the world create the culture, as public behavior is manipulated around what people observe in the media. The â€Å"constraints on the marketplace† can be categorized in two ways: legal and extralegal constraints. Legal constraints are lawsRead MoreAuthentic Wine Country s Business Model888 Words   |  4 PagesWith technology advancing so quickly, the onset of globalization, and ease of international finance, Authentic Wine Country’s business model must change in order to adapt by becoming customer-centric versus product-centric, by mass-customizing versus mass-producing and by valuing knowledge and intelligence (Baltzan, 2013). In order to successfully market to the younger generation in such a business ecosystem, the use of mobile, social, video, cloud and big data must be adopted by Authentic WineRead MoreDigital And Print Media s Effect On The Self Respect Of The Older Generation1045 Words   |  5 PagesElectronic and print media have brought about sweeping changes in human life and have had far-reaching implications for all walks of life. Originating in the early 15th century, the printing press of the newspaper made the first appearance in G ermany in the late 1400 s in the mode of news pamphlets or broadsides (Barber, P. 2014) [1]; and now people are easily capable of getting information through various digital devices such as sophisticated televisions and smart phones. Mass communication, howeverRead MoreThe Current Business Model For Printed Media Essay1549 Words   |  7 Pagesallowing for uninhibited access to information; American institutions must adapt to serve the needs of a digital society. Like many other institutions, the Newspaper industry did not enter into the digital age unscathed. The current business model for printed media has several issues that must be addressed if Newspapers are to survive challenges of the coming century. The American public and the, especially the younger generations are particularly, skeptical of the Mass Media’s intentions and are lessRead MoreInternet Technology : The Development Of The Internet Age732 Words   |  3 PagesInternet technology has been developed to va rious industries. Interest technology has affected the traditional form, but also triggered the enterprise market and competitive environment drastic changes. As mentioned in the text book, successful innovation is difficult because innovation is often short and risky. But there is no innovation, is not now convenient. Both the music industry and book-publishing industry are the success examples of business model, competitive advantage and innovation. AccordingRead MoreThe Impact Of Media On Public Opinion And Chinese Politics1712 Words   |  7 PagesIntroduction 1. Background Media in China has a tremendous influence on public opinion and Chinese politics, the significant increase of state owned media outlets beging from 1949 to 1980s and marketable ones since 1979 indicates the state’s purpose to address the following two major issues: 1) to reduce the government’s financial burden. 2) to help modernize China’s economy. (in-class teaching material) Since those media began to be allowed to support themselves in various ways, several hundred

Dynamic Leadership

Question: Discuss about the personality and leadership qualities. Answer: Introduction I believe that leadership qualities are those sets of skills and qualities that are present only in selected few people. I had often heard people saying that leaders are those people, who have the ability to influence others. In beginning, I used to believe that the people holding the leadership position are not only having puzzling characteristic but at the same time, they are elusive as well. I have the quality of the leadership present in me. In my school days, I was the captain of the Soccer team and I played the role of the captain very efficiently. I realized that I actually, enjoy the position of the leader because I feel that I could influence my followers effectively. Moreover, I believe that I have the capability of shaping a project towards a particular direction. Therefore, I am currently leading a startup company, which provides cleaning services to the people of my locality. I had the support of my friend Dora in this particular venture. The leadership qualities of Abraham Lincoln had always attracted me. Thus, I follow the democratic leadership style. In my leadership, I was fortunate enough to redefine the definition of the term leadership. I was even fortunate that I received the chance of exhibiting my leadership skill; along with I had the opportunity of developing the leadership skills at the same time. Increasing Self-Awareness through Myer-Brigg Type Indicator I feel that the leadership style assessment, would help me to assess my own self and among all the assessment tools that are there I believe that the Myer-Briggs leadership assessment tool, is such a tool, on which, I could have my faith and trust. The Myer-Brigg Type Indicator or the MBTI, assess me as someone who, is closes to the INFJ personality type. Therefore, I can assess myself as someone who: Give more emphasis to introversion and very less emphasis to extroversion. According to Tate (2016), introversion means the importance is given more to thinking, and less to interaction and communication between people. Rely more on the intuition, or on perceiving new possibilities. Give more importance to feelings and less to thinking. Therefore, it can be said that more importance is given to making decisions with the help of the subjective values. Prefer judgment to perception. Thus, believe in such a lifestyle that is organized in nature. Therefore, if I go by this assessment of my own self, then I can define myself as someone who is having not only a strong, but also a private sense of knowledge as well as a vision. I very easily know especially those characteristic traits in the other, about which they are not aware. Many researchers believe that those leaders whose personality trait is closest to the personality trait of INFJ, they possess the vision of seeing those things in other people that are rarely noticed acknowledge by the people only; in short these kinds of leaders have the quality of seeing the hidden traits in an individual (Rashid Duys, 2015).. If I go by the personality trait of mine then I believe that I have the imaginative possibility of seeing the future for the others individual and accordingly could utilize their qualities to bring out the best in them. I am also aware of the fact that most of the time insights are so unusual that I may not able to find people who would readily accept my vision s. Feedback for the Leadership Journey and Current Challenges In my leadership journey, I have always found Dora by my side and she is the only person who has always inspired me to carry on with my business. According to her, my leadership style is quite appreciating, which is why I am able to continue with my business. My business includes people of various occupations, from maidservants to window and carpet cleaners. Dora always believed that I have handled all of them efficiently, and has vision their capabilities in a different way, which had turned out to be fruitful for both the employees and the business. She, although, believed that I lack the capability of dealing with the negativities. According to her, and she supported her views with the views of many other researchers, unlike the resilient leaders, I am unable to deal with the negativity. The important characteristic of a resilient leader is that they neither ignore the negativity nor do they dwell with those negativities; rather they filter those negativities, had reframed issues, and had directed in a proactive direction. Dora believes that I should work on this and try to deal with negativity more efficiently. According to Dora the current leadership challenges that I face includes the challenges related to managerial effectiveness and the challenge of inspiring others. Since my business is a new business therefore, I face the challenge related to managerial effectiveness. There are times when I have to deal with many projects and thus, prioritizing one over the other becomes difficult for me. It increases the workload of my employees and at the same time, I face problem when I have to make an effective and strategic decision. The company is a startup company therefore, I could not motivate my workers with the financial rewards therefore, I have to find other ways to motivate them, and thus, it becomes one of the challenges for me. Mentoring and Feedback to a Fellow Student on his/her Leadership Journey My friend Derek has also been a leader of Multinational Corporation, who is holding the position of the manager in the company. The leadership journey of his life is not like that of mine, he had never received the opportunity to be in the leadership position, although through hard work, he has been able to be in this position. Since he belongs to the low-income group family, therefore, he rarely had someone who would actually mentor him and would guide him in the process. Therefore, I noticed that he is facing certain challenges while handling this position. One of the important challenges that are being faced by him is related to managing the internal stakeholders that are there in the organization. Getting supports from the line managers and other departments and individuals have turned out to be a problem for my friend. Moreover, my friend also faces the challenge of building the team and developing the team and the team management. Therefore, these are the certain challenges that are being faced my friend. According to me if my friend wants to overcome these challenges then he should rely on the mentoring skills of the leaders, since the mentoring skills of the leaders help the leaders to motivate his followers. Mentoring, according to many researchers and philosophers, is an informal transmission of knowledge. The particular transmission of knowledge allows the perceiver in not only gaining knowledge but at the same time, it provides the perceiver with psychosocial support, as well as with socio-capital support (Johnson, 2013). (Figure 1: Mentoring Helps in Gaining a Win-Win Strategy Source: Johnson Ridley, 2015). Influences of the National and Organizational Culture on the Perception of Effective Leadership The Australian national culture has remained more or less stable for few years, with rarely having few disturbances. The Australian people believe in the freedom of all and they tried to respect the people of all the community, irrespective of their birth and national identity (Biddle Swee 2012). The population of Australia is 23 million, out of which, 25.6% are from the overseas companies. My company, therefore, have people of varied culture and there are possibilities that cross culture conflict can arise in it. The culture of the company, although, is such that I rarely had t face any serious kinds of conflict. Instead of having a bureaucratic culture, the organization gives emphasis to the people. Thus, the decision-making is always people oriented and is sensitive for the individuals. Developing Communication Skills and applying it for Relationship Building and Mentoring across Culture, Functions and Discipline The cross-functional teams are those teams that include people carrying out various kinds of works. The team that I handle is a cross-functional team, some carrying out the work of window cleaning, some carrying out the work of carpet cleaning and even there are someone, who handles the account of the whole organization, other take care of the legal issues. In my organization, the use of technology is less, but it is there. Thus, it includes people who handle, and maintain the machines or the technologies. Thus, the people in the organization has varied kind of perspective and point of view, and therefore, to maintain the unity in the organization, it is important for the leaders of the organization to come up with effective mentoring quality, only then building a strong team, which would not be affected by the outside externalities is possible (DuBrin, 2015). Since my team is considerably a new team, therefore, I know that he members in my team have some sort of daily priorities and these day-to-day priorities. Therefore, I know that these priorities will have conflict with the other business operations. Therefore, a win-win negotiation and communication is important in this case, for effective team building (Street De Haes 2013). Since, the team my contain people of various linguist background therefore, the communication skill depend more on the body languages and the communication should be more open and honest with the employees working in the organization. It will not only help in relationship building and mentoring but at the same time, in this cross-functional team it would help in carrying out the operations and the functions effectively (Kerry Mayes 2014). My leadership style is democratic in nature therefore, I believe in the participation of all the members in the team and thus the mode of communication that I rely upon is informal communication, which helps me in relationship building. Therefore, for the development of my leadership style discipline I rely on the informal communication skills. Application of Theories and Model for Effective Leadership The leadership approach that I follow presently is the democratic leadership approach, and there are several reasons, because of which I have chosen this particular leadership style. The leadership theory, generally classify four important leadership styles and those four important leadership styles are, autocratic, democratic, laissez faire and the transformational leadership style (Bhatti, Maitlo, Shaikh, Hashmi and Shaikh, 2012). The autocratic leadership style is such a leadership style where, the leaders expect only obedience from the employees and force them to follow the decision made by the leader (Van Wart, 2014). The leader does not care about receiving any inputs from the employees, nor does the leader understand the requirements of the employees, their priorities. Thus, according to me and I have found many researchers too; state that this type of leadership style is quite negative in nature. The main point of difference between the laissez fair and the democratic leadership style is that the democratic leader may seek opinion from the followers, but the ultimate decision making power lies in the hand of the leader (Lussier and Achua, 2015). In the laissez faire leadership style, things are different, because here the leaders allow everyone at the head to follow the path they think, according to them, is the best. Such a kind of leadership style is only affordable if there are expert in each department. Since venture is new and I do not have expert in each department I could not take the risk of adopting this leadership theory or style. My focus is there on my team and I like to improve the service I am providing. Therefore, I need the support of all the members in my team, as well as their perception and decisions. Transformational leadership theory or style may depend on the charismatic and the energetic personality of the leader; but then again this particular leadership style is about the followers looking up at the leaders (Northouse, 2015). Like autocratic leadership style, this particular leadership style does not ask for the input of the followers. Moreover, always keeping up with the expectation of my followers, and presenting myself as someone who is energetic and charismatic will create a pressure for me. Conclusion The leadership style and theories are mainly into these four leadership theories or model, but then there are many other kinds of models and style as well. Thus, there are transactional, situational and various other kinds of leadership styles. I had to choose the one I felt is appropriate for my business. In my long leadership journey, I know, depending on the circumstances and situation may have to adopt some other kind of leadership style, but for the time I like t recognize myself as a democratic leader. References Bhatti, N., Maitlo, G.M., Shaikh, N., Hashmi, M.A. and Shaikh, F.M., 2012. The impact of autocratic and democratic leadership style on job satisfaction.International Business Research,5(2), p.192. Biddle, N., Swee, H. (2012). The relationship between wellbeing and Indigenous land, language and culture in Australia.Australian Geographer,43(3), 215-232. DuBrin, A. J. (2015).Leadership: Research findings, practice, and skills. Nelson Education. Johnson, C. E. (2013).Meeting the ethical challenges of leadership: Casting light or shadow. Sage Publications. Johnson, W. B., Ridley, C. R. (2015).The elements of mentoring. Macmillan. Kerry, T., Mayes, A. S. (2014).Issues in mentoring. Routledge. Lussier, R.N. and Achua, C.F., 2015.Leadership: Theory, application, skill development. Nelson Education. Northouse, P.G., 2015.Leadership: Theory and practice. Sage publications. Rashid, G. J., Duys, D. K. (2015). Counselor Cognitive Complexity: Correlating and Comparing the MyersBriggs Type Indicator With the Role Category Questionnaire.Journal of Employment Counseling,52(2), 77-86. Street, R. L., De Haes, H. C. (2013). Designing a curriculum for communication skills training from a theory and evidence-based perspective.Patient education and counseling,93(1), 27-33. Tate, K. M. (2016). The Impact of Myers-Briggs Type Indicator (MBTI) on Team Success in the Workplace. Van Wart, M., 2014.Dynamics of leadership in public service: Theory and practice. Routledge.

Nila Dhungana free essay sample

Forrest shows the way of solving the problem in a simplest ways, and how we would go about solving them if the Universe was on our side. Forrest has got so many nice qualities to separate him from other but he has got main 3 good character which is different from other human and they are. Impassion , Honesty, integrity, It shows if rest of people has got these here main qualities as Gums had then life would be easier to live and happier to spend our life and let the problems go way in a easiest way. Even making it easier to find true happiness. We cannot find honesty in every person but Forrest has god that special character in him. When he was in the army he has got one best friend named Bubby and he made a promise to enter the Scrimping business with Bubby.Despite the death of Bubby, Forrest still went on to support his best friends family, and he started a business of shrimp of his own. We will write a custom essay sample on Nila Dhungana or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (Forrest Gums). If we were on his place then we would be so down and low by the death of our own est. friend and we wouldnt be able to find such strength to carry on their promises and start a new life again. But Due to his strong character he has been able to do so. Forrest was such a strong, caring and honest person, he carried out his promise in the toughest of times.Most people dream to have integrity inside them, but Forrest has such unique personality. For example, running is a trademark of Forrest, he always runs to get out of a difficult situation. Even if being chased by a car, an entire football team, Forrest used his integrity to pull himself out of tough circumstances. Without having an idea of his doings Forrest reaches the most renowned people of that time and helps them for examples: He gets in the football league, gets a chance to serve the army in Vietnam and coaches Elvis Presley how to dance.He meets with John F. Kennedy and Lyndon Johnson. He gives ideas at antiwar rally in Washington and becomes a table tennis champion by defeating the Chinese team. He meets and lives with the hippies and Richard Nixon. He becomes a successful business man by selling shrimps and buys shares of Apple Computers. Despite, the disabilities Forrest never got scourged by the situations in his life. He looked up to life and never gave up in the hardest situations.Forrest Gums charged up many people over many years because it shows if you are naturally disabled or not good at something, it is not the end of the world, it can be achieved through self, commitment and dedication which Forrest has shown throughout the movie. Were any of these tasks easy? No. So why did Forrest do them? Because He was honest and keeping his promise means a lot to him so he did all these difficult task just to keep his promises which was done to Bubby.