Opportunities in the Hospitality Industry Assignment

Opportunities in the Hospitality Industry - Assignment ExampleAny part of hospitality industry such as theme parks, hotels regardless of its status and restaurants try to maximize the number of visitors and the turnover of the business. Almost all businesses in this line use various avenues for increasing their business and sales. One of these waysiseWOM.The full form of eWOM is Electronic word of mouth and can be defined as the customer reviews that are post on Social Media as well as other websites. The marketing experts have studied the importance and relation of eWOM with existing and future paying customers and the relation in the midst of content ofeWOMand increase in sales volume.The main mediums of eWOM include blogs, social media sites such as facebook, pintereste, Twitter and others. This medium also includes various popular pass away websites where most of the people do their bookings, chat rooms and other user-generated websites in this field.It is a fact that the hosp itality business in UK must pay anxiety to these online reviews, as most of the potential customers prefer to check the reviews before booking of the room in any UK Hotel (Melin-Gonzlez, Santiago, Bulchand- Gidumal,, Jacques and Gonzlez Lpez-Valcrcel, Beatriz (2013)). Due to this, the hospitality industry should take place thenegativereviews at minimum and positive reviews at the maximum. One way with which this can be done is to contact the person whohaspostednegativereviews and shed light on out the issue.These studies also consider some factors such as the role of volume and valence of eWOMforan increasein sales for future. The volume of reviews of any hotel affects the (RevPAR revenue enhancement per room.The valance refers to the ratio of positive review vs the negative review and hasa lot of effect over business of luxury hotels. The volume refers to the number of reviews posted on relevant websites, blogs and other social media (Melin-Gonzlez, Santiago, Bulchand- Gidumal,, Jacques and Gonzlez Lpez-Valcrcel,